Difference in Driving Preferences between Men and Women

Abstract: In this report it is analysed if there are any differences in car preferences between genders and if so, what they are and what is being done today. Different studies, analyses and articles are presented and discussed. Most of them are found through KTH’s library and the internet. A lot of differences were found, men and women preferred the complete different driving feels when testing a car with adjustable variables. Their preference for car types were also found to be different, with women preferring for example small cars and SUVs. Sports cars and luxury cars are mostly bought by men. It was also found that extravagant colors like orange and yellow was preferred mostly by men, with women dominating discrete colors like silver and gold. A surprising finding was that women are less acceptive toward self driving cars than men, citing safety as their main concern, but when studying the acceptance of different advanced driver assistance systems such as lane departure warning and front collision warning, women liked those systems more than men. So there are a lot of differences between the genders and women are becoming a larger part of the car buyer market, with the US already having more female driving licence holders than the male equivalent so gender is definitely something to consider when designing and manufacturing a new car.