Social Media for Learning - A qualitative and quantitative study regarding the implementation process, strategic issues and utilization of Web 2.0 technology for formal learning

Abstract: The thesis aims to increase the knowledge on how the acceptance regarding social media based E-learning 2.0 information systems for formal learning can be increased and how the acceptance affects the social learning experience. To achieve this, the thesis relies on both a qualitative and quantitative approach and is primarily inductive. The thesis concludes that the acceptance can not be seen as a linear process, as is common practice. Instead, one should see the process of acceptance as interlinked with the experience and external variables in a continuous process that can either 'spiral' upwards or downwards. Furthermore, the thesis identifies the problem of innovation resistance. The thesis then analyzes information gathered from industry experts, practitioners and a live case to find how one can improve acceptance and thereby the social learning experience. Once these variables have been identified the thesis presents strategic advice. The thesis ends by a discussion of the results, both regarding the impact and contrast to previous research as well as highlighting areas for further research.