Some knowledge needs to be more important - the role of prioritization in absorptive capacity

Abstract: The case company in this paper absorbs great amounts of knowledge from their customers. The abundance of absorbed knowledge creates a need for prioritization, which has not yet been recognized within absorptive capacity literature. In the case company however, knowledge is not strictly prioritized in one or the other way, due to different influencing factors. New product development literature has come much further in the aspect of choosing a selection from many relevant pieces of knowledge and information. In this case study, next to other findings, new Product development literature was used to suggest an advanced model of absorptive capacity.