Exhibit marketer: a profession with many tasks

Abstract: There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. It’s a marketing event that brings manufacturers, suppliers and related services from a given industry to a single location to exhibit products/services. People working at trade shows are called exhibit marketers. They have different tasks and different levels of engagement. This paper has the ambition to describe exhibit marketing as a profession and whether students would be able to work at a trade show and why. Data were collected with a survey with a sample of 234 students. The age distributions were overrepresented of people between the ages of 16 to 25. The survey shows that most students could imagine working at a trade show. Moreover the survey shows that it seems to be more common among females rather than among males. One main reason why students could imagine working at a trade show is because they like to have different tasks. The result of the study is that the profession has many different tasks. It's about so much more than just standing and talking in a booth. An exhibitor must be able to handle many tasks such as stress level, customer relations and planning etc. Most students responded that they could handle work under stress.