Från idé till skapande process inom reklamproduktion
University essay from Luleå/Institutionen för konst, kommunikation och lärande
Abstract: The objective of this bachelors thesis was to study the preproduction phase and the different methods used in TV commercial production to reflect upon why a certain method is chosen as is most appropriate. Several projects at Stockholm Post Production were used as a base for this report, however some details on projects has been excluded due to legal reasons. In this study it was found that the methods chosen for a commercial production depends on factors such as the shot, the clients budget and the amount of time given to complete a project.
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