Evaluation of user experience on a mobile application : A study conducted on the mobile application provided by Shownight

Abstract: As the use of Smartphones has increased, the number of mobile applications has grown at an exponential rate. The increasingly higher number of mobile applications has led to a higher demand of studying human-computer interaction within mobile applications. Human-computer interaction (HCI) is the study of how people more efficiently can interact with a system. One field of study within HCI is user experience (UX), which studies how well a user perceives the use of a system in terms of pleasure, affect, aesthetics and fun. Another field within HCI is usability, which measure how well a user can interact with or use a system. The purpose of this thesis was to create design improvements to increase the user experience in Shownight’s mobile application. The design improvements were based on a performed evaluation that was defined with help of an initial literature study and consisted of semi-structured interviews in combination with performance measurements and was performed on five participants. Based on the evaluation and literature study, the design improvements for the mobile application could be defined. The design improvements were defined in line with the functions in the head menu: news feed, grid view, search function, event calendar and personal information. The expectation of implementing the design improvements is that the mobile application’s design becomes more intuitive and easy to use and thus, increases the user experience.