Don't Worry About a Thing: The Entrepreneurial Attitude

University essay from Göteborgs universitet/Graduate School

Abstract: In regards to the method, two types of strategies have been considered: qualitative and quantitative. However, the lack of research in the field makes it a strong argument to choose the qualitative study. Additionally, the inductive approach has been selected as well as a multiple case study. Entrepreneurship and entrepreneurial practices as research fields emerged from Schumpeter’s theory of economic development in 1934. He stated that entrepreneurs are the drivers of the economy and that there is a link between personality traits and entrepreneurial behaviors. However, new studies suggest that the connection is indirect, and the moderators of conduct are in between those two factors. Surprisingly, the latest reviews about moderators and project failure have a study in common, which is Ajzen’s papers and his theory of plan behaviors. He found that attitude, intentions, and motivation could predict behaviors in general. Thus, we tested three theories in the context of project failure and five moderators have been included: alertness, creativity, attitude, intentions, and motivation. The first two moderators do not influence entrepreneurial behaviors. Contrasting, the following three moderators have a substantial effect on entrepreneurial activities. Within the attitude, intentions, and motivation, it was found that three endogenous factors influenced entrepreneurial behaviors. It is also suggested to consider the emotions as one more moderator and the grief as an endogenous factor for that moderator.

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