AUDI Rebel - Aesthetic efficiency : A sporty exterior design that achieves maximum of aesthetic by using minimum amount of elements. An aesthetic efficient design that will appeal to Generation Z - the rebels with a cause.

Abstract: Nowadays, the use of Internet and smart technology on a daily basis is not just for being faster and more efficient in communication. It became a way of living that changed the way people think, read, play, shop, spend free time, meet people etc. Having many choices and greater access to a large online information pool, one became diligent researchers, always considering what a good investment is. Since there are many different products offering more or less the same functional benefits, a design-based or aesthetic differentiation decision is strong. Due to a variety of innovative electronic devices, grew the need for multifunctional devices with designs that are both simple and interactive. Being constantly connected to the world around us, people tend to be more realistic, in the search for reliable, long term value products. In this context, sporty car brands confront a new challenge: HOW TO EXPRESS SPORTY ATTITUDE IN A SIMPLE, CLEAN DESIGN LANGUAGE? Audi brand has an impressive history in minimalistic sporty exterior design that I reinterpreted in my project in a modern way.