Application of Traditional and Agile Project Management in Consulting Firms. : A Case Study of PricewaterhouseCoopers

Abstract: AbstractPurposeTo study which and how project management methodologies are applied in consulting firmsApproachThe study begins by reviewing literature on Traditional Project Management (TPM) andAgile Project Management (APM) methodologies ending with characteristics of the twomethodologies that identify a project as applying one methodology or another. The literaturethen reviews the nature of consulting firms emphasising on elements such as the professional,professional services and professional service firms before reviewing how projects areimplemented in consulting firms. A case study design is adopted and semi-structuredinterviews were conducted with PricewaterhouseCoopers-Ghana staff. Patterns from theinterviews are identified and compared with the characteristics of both Traditional and Agileproject management before drawing conclusions on which methodologies are applied andhow they are applied. Since APM is presumed to deal with problems of TPM in complexenvironments, challenges in applying TPM in consulting firms are assessed and the extent towhich APM responds to those challenges are also discussed.FindingsThe findings indicate that TPM is applied in consulting firms mainly for structured projects,whilst APM methods are also applied for some structured projects but very much forunstructured and ‘executory’ projects. APM also deals with some challenges of TPM butthose which are organisation related are not solved by applying APM methods.Research limitationThe limited number of people interviewed for this research is one key issue that limitsgeneralization to all consulting firms. However, it is hoped that this work serves as a basis forfurther research in this field.Practical implicationsThe study shows that whilst TPM will continuously be applied in consulting firms due to thenature of some projects, APM can also be applied to the benefit of consulting projects that areunstructured and ‘executory’. Therefore consulting firms do not need to ‘force’ structure intoall projects.Paper typeMasters Thesis – Research paperKeywordsTraditional project management, agile project management, consulting firms, professional,professional service, professional service firms