The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior : A Case Study of Cia. Hering

University essay from Högskolan i Halmstad

Author: Graziela Heck; Xiao Yidan; [2013]

Keywords: Sustainable Marketing; Social Marketing; Green Marketing; Corporate Social Responsibility; Brand Equity; Brand Awareness; Brand Image; Consumer Behavior;

Abstract:

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