Food Television and the processes of globalization

Abstract: This paper presents the initiative to research on Food Television and the processes ofglobalization. The research gap in the selected subject area is identified after an in-depthliterature review and watching the culinary documentary ‘Ugly Delicious’. According toscholars globalization processes are influenced by the use of Media, as different channelsare transmitting values shared by globalization. Over the years, globalization has developedsub-process such as cultural globalization, a term which refers to the merge of cultures andthe formation of a global one. The identified research gap is to translate how globalizationhas been communicated in a culinary documentary. The title of the research is, therefore“Food Television and the processes of globalization: How does ‘Ugly Delicious’ userepresentations to portray cultural globalization?”, as it addresses the most pertinentresearch gap. Using visual data, such as video, requires a qualitative approach in which thecontent can be coded and later linked to theoretical knowledge. The role of the researcheris to find examples or patterns that represent cultural globalization within the frame of thetwo seasons of the documentary. The method which shapes this qualitative research is theGrounded Theory approach. A coding sheet will be generated to present the process andthe logic of generating codes.