How User-generated content can be used to reveal the brand identity and image gap

University essay from Göteborgs universitet/Företagsekonomiska institutionen

Author: Annika Björlin-delmar; Gustav Jönsson; [2015-06-22]

Keywords: User-generated content; Marketer-generated content; Brand identity; Brand image; Social media; Instagram;

Abstract:

AT THIS PAGE YOU CAN DOWNLOAD THE WHOLE ESSAY. (follow the link to the next page)