Female entrepreneurs in Sweden and Thailand : Differences and similarities in motivation

Abstract: Title: Female entrepreneurs in Sweden and Thailand – differences and similarities in motivation. Problem: Female entrepreneur is an interesting topic in the entrepreneurship field of study since there are a few numbers of researches that show that female-owned businesses are gradually becoming an important factor to contribute growth in the global economy. The study of ‘how’ to start business and ‘how’ to keep the business successful and sustainable in global business world is the focus in most of the research. Still, what motivates an entrepreneur to start business is one interesting topic for further and deeper study in the field of entrepreneurship and especially female entrepreneurship. In addition to the motivation of becoming an entrepreneur, other factors that could have possibility in influencing the motivation as well as similarities and differences on motivation when comparing in nationalities are interesting to focus on in the study. Aim: To describe the motivational factors for entrepreneurs, with focus on female entrepreneurs, and compare these factors with female entrepreneurs in Sweden and Thailand. Method: Relevant literature review and conceptual framework were selected from entrepreneurship field, including male and female entrepreneurs, motivation and entrepreneurial motivation. Interview, both personal interview and e-mail interview, and questionnaire were used in data collection for the empirical data part. With application of literature review, conceptual framework, and empirical data, the analysis and conclusion parts are concluded and lead to the answer of the research question. Result: Swedish and Thai female entrepreneurs are similar in motivation of starting the business in term of pull factors, such as need for independence, want to be one’s own boss, need for autonomy, and want for self-achievement. While we have no evidence that education background and career experience had an influence on the motivation of an entrepreneur to start the business, we did find however, that family background showed a result with some weight in influencing motivation from a majority of the respondents in the study.