ADVANTAGES AND DISADVANTAGES OF BRAND EXTENSION STRATEGY FOR COMPANIES

University essay from Sektionen för ekonomi och teknik (SET)

Author: Katia Luxin; Yna Sakos; Sebastien Jaulent; [2007]

Keywords: Marketing; Dissertation; Brand; Extension; Brand; Creation;

Abstract: This paper os about how is it relevant for companies to create or extend a brand, and what limits they should respect.

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