The motivation of a firm to internationalize in a Born Global way : a comparison of four case studies in Sweden

Abstract: Much research has shown that Born Global firms are an important component of the global economy today. The Born Global firms bring innovations and welfare to the nations that they establish themselves in as well as make the world a more integrated place. Since these firms are important, they also face many difficulties on the global market, and in general the survival rate of these firms is considered lower, in comparison to the firms that use the more traditional way of internationalize. Therefore the motivations behind these firms can be useful to bring more welfare and development to the world market, as well as an understanding of the main factors behind the fast internationalization process. This thesis is based on the work of Andersson and Wictor (2003), model of the four influence factors governing Born Global firms; the globalization, the entrepreneur, the industry and the network. This thesis incorporates two other aspects of motivation, the resource perspective and the governmental, and has viewed four cases from four different industries in a qualitative case study.     This thesis demonstrates that there are two motivational factors which are above the others, The Entrepreneur(s) as well as the Industry and Market factors. Besides these two, three other sub - themes, the strategic alliances, the resource orientation as well as the knowledge as a resource of the entrepreneur, were found to be of importance. This thesis examines the main motivating factors of fast internationalization, as well as establishing the roles of the influence.