Important Market Characteristics in International Establishments
Abstract: This study aims to identify important market characteristics that affect international market establishments in the IT consulting industry. A qualitative case study has been conducted at an IT consulting firm, where Osterwalder's Business Model Canvas has been used as a tool to identify and compare market characteristics to existing theory regarding internationalisation in the Knowledge-Intensive Business Service sector. The results showed that many of the derived market characteristics from the case company were rather consistent with theory. These were mainly attributable to the theoretical factors client interaction and knowledge acquisition as well as economic, cultural and political factors.
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