Mobile commerce: the use of m-commerce by customers today

Abstract: Mobile commerce (M-commerce) refers to the ability to conduct wireless
commerce transactions using mobile applications in mobile devices. The
initial debate on m-commerce was characterized by a high level of optimism,
followed by a more nuanced and realistic approach. It is a new concept and
is emerging in a context of an established norms, rules and standards. The
purpose of this study is to provide a better understanding on how m-
commerce can be used by customer today. In order to attain the purpose,
three research questions are stated focusing on the benefits of m-commerce,
the buying process of m-commerce, and the obstacles of m-commerce.
Methodologically, two different case studies were conducted, one in the
West (Sweden) and one in the East (Bangladesh), with interviews of
consumers as the primary data collection tool employed. The findings show
that the benefits of micro-payments are widely acceptable as of now as
compare to other services of m-commerce. The adoption rate of m-commerce
will increase based on the ease of its use. Regarding the buying process
for m-commerce, a variation on a more traditional e-commerce model is
developed. Finally, significant obstacles were found which are important
when considering the development of m-commerce services. Browsing costs are
rather high with a mobile device and a slow Internet connection can lead to
indifferences in use. However, proper support from the Government could
further support the growth of m-commerce.