: A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign."> : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign swedish university essays, thesis, theses, papers">

"Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign

University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE); Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

Author: Caroline Stark; Jonas Berggren; [2010]

Keywords: Business Ethics; Corporate Social Responsibility CSR ; Cause-Related Marketing CRM ; The Pink Ribbon;

Abstract:

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