On The Market For Successful Uptake of Mobile Social Software

Abstract: For the past recent years mobile developers and content providers have been aware of consumers’ engagement in online social networking. New opportunities are presented when using a mobile device as a medium for social interaction, also referred to as mobile social software. An ever growing effort aimed at various mobile design processes and applications have taken place. To achieve a widespread adoption of mobile social software amongst the main stream mobile consumer, several problem areas have to be taken into consideration, such as the technological possibilities and limitations of mobile phones, security issues regarding user privacy and the different aspects of consumers appeal for social media. This research looks into the overall situation of the current field of research and focuses on the interests in mobile social software amongst users. The study was geographically limited to Malmö, Sweden and focused on a population at the ages of 13-18.