Trust In Social Software - A survey of trust on Commute Greener!, at Volvo IT

Abstract: Trust is a fundamental aspect in social software. Studying trust is helping to determine trustworthiness in online system in various context, e.g. online transactions, information sharing, website filtering, etc. To explore this problem, a survey was conducted., which is based at Commute Greener! at Volvo IT. This survey exams possibles factors which could potentially influence user's trust in social software by using an appreciative trust model as theoretical background which has been reviewed and examined in electronic commerce. And the definition of this appreciative trust is used as presumption in survey. Thus, the result of survey tested this definition through four dimensions by using this appreciative trust model. The results of this paper extent the range of the appreciative trust model into various social software context.