The Internationalization of Chinese Enterprises Compared With Japanese Enterprises : The Haier Group VS Matsushita Electronic Industry

Abstract: China's WTO entry brings both opportunities and challenges. Chinese companies are facing increasing competitive in both domestic market and overseas market. How to survive in the domestic market and how to carry out international operations of Chinese firms are the urgent questions to most Chinese firms. Competing with global giants, Haier Group is considered a successful case in China. The aim of this thesis is to analyze the internationalization of Chinese firms through study Haier case. The paper focuses on using a case study methodology to compare Haier's development to Matsushita Electronic Industry, a Japanese enterprise within the framework of internationalization theory and FDI theory. The paper attempts to answer to question: one is whether Haier is successful and the other is whether Haier model can be followed by other Chinese firms.