A Strategic Sustainable Development (SSD) Approach for Executing Vision 2050

Abstract: All levels of society, individuals, businesses and governments, must be involved in order to reverse the unsustainable path that society is currently on. Though much has been written about what needs to be done, there is much less literature on how to do it. This study attempts to start filling this gap. This paper is focused on the Vision 2050 report which acknowledges the role businesses have in moving society towards sustainability. The Vision 2050 report which was released by the World Business Council for Sustainable Development explores the current reality business is facing and the opportunities that are available for them to incorporate sustainability into the mainstream of their business. The study examines how businesses can begin to integrate sustainability into their company’s operations and services, using the report for inspiration and the Framework for Strategic Sustainable Development as guidance. A suggested approach is presented in the form of an implementation guide, which can be used by business to help them navigate their organization, collaborate with others and to develop an action plan as they work to integrating sustainability into their operations