Entertainment & Arts’ effect on Hotel & Restaurant Industries : An Empirical Study of Sweden

Abstract:   The purpose of this study is to examine the relationship between the presence of the Arts (the arts, and museums) and Entertainment (Sports) industries and the core of the hospitality industry, being hotels and restaurants, in Sweden. More specifically, it deals with how the development of sport, the arts and museum industries is related to the development of Hotel and Restaurant industries in the country. This has been tested by multiple regression models and results do not reject the first hypothesis of the study which is the positive relationship between the development of Entertainment and Art industries and the growth of ‘Hotels with restaurant, except conference centers’. Nevertheless, only in the model which the dummy variables are applied does the museum industry fail to show any significant relationship for both, the years 2002 and 2010. The results regarding the second hypothesis expressed the growth of sport and art industries and how they are positively significantly associated with the growth of ‘Restaurants’ but affirmed that the museum industry has no considerable association. The results do not also reject the third hypothesis. However the growth of hotel and restaurant industries is not strongly related to the growth of museum industry in one model pertaining to the year 2010.