The Research on Entrepreneurship of College-students in China

Abstract: In recent years, Chinese college students face the severe employment situation. In order to promote social economic development and reduce employment pressure, one way to mitigate this problem is to encourage college students to start their own businesses, which not only solve own employment problem but also create more job opportunities for society. However, present situation shows us an unfavorable development within entrepreneurship of college student in China, the entrepreneurial rate and success rate are very low. Thus the purpose of this thesis is to analyze the determining factors that influence entrepreneurial rate and success rate based on new venture creation framework from macro-environment and individual attributes. The low entrepreneurship rate and success rate of Chinese College students were influenced by different factors: the shortage of entrepreneurial policy, unsatisfactory financial and non-financial assistance, the shortage of entrepreneurial education and the unbalance between Chinese college students’ entrepreneurial ability and entrepreneurial demand. Although Chinese government has offered a series of assistance programs to encourage college students to create their own businesses, various barriers have negatively affected the implementing process, further lead to unsatisfactory outcome. Similarly, entrepreneurship education still in its initial stage, which is not the main required course so that students cannot obtain comprehensive and systematic entrepreneurial knowledge, and lack of practical entrepreneurial activities as well. In addition, Chinese college students’ lack of required entrepreneurial ability is also caused by the traditional education system, shortage of social experience and individual character question and so on. Based on above factors, in the last chapter of thesis, we provided a series of suggestions from four angles: government policy, financial and non-financial assistance, entrepreneurship education and college students’ capability.