Exhibit marketing as a profession

Abstract: There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. It’s a marketing event that brings manufacturers, suppliers and related services from a given industry to a single location to exhibit products/services. People working at trade shows are called exhibit marketers. They have different tasks and different levels of engagement. This paper has the ambition to describe exhibit marketing as a profession and whether students would be able to work at a trade show and why. Data were collected with a survey with a sample of 234 students. The age distributions were overrepresented of people between the ages of 16 to 25. The survey shows that most students could imagine working at a trade show. Moreover the survey shows that it seems to be more common among females rather than among males. The three main reasons why students could imagine working at a trade show is because they like the customer contact, likes to have different tasks and think they are good sellers. There is evidence that the profession requires a lot of customer contact and different tasks. To sell is also a big part of the profession. Another finding is that the profession can be very stressful. Most students responded that they could work under stress.