Digital Ethnic Media : Integrating Minorities and Connecting Diversities - Digital Diaspora, Virtual Diaspora Community

Abstract: The thesis explores the implications of digital ethnic media for International diaspora through an empirical analysis of virtual Chinese diaspora spaces. The analysis shows that the Chinese cultural sphere is a heterogeneous and pluralistic space which is diverse, segmented but connected. The multicultural sphere fosters the complexity of interactions within digital ethnic community, by means of the appropriation of ethnic media which bring globalized context to the local cultural community. In this sense, digital ethnic media are taken advantage of enhancing multicultural sphere and thus enable digital diaspora reconcile with the context of host culture and society, with dualistic identities as well as cultural integration.