A three-phase user study evaluating the integration of a generalized playback bar for a branched video player

Abstract: When watching interactive branched video, the viewer is given the opportunity to tailor the storyline of the video playback. This type of video puts the users in control of their viewing experiences and provides content creators with great flexibility how to personalize the viewing experience for individual viewers. When it comes to regular linear videos, the concept of having a playback bar visually presenting the playback is a well established implementation used for most (if not all) video players, but for interactive branched videos, that is not the case. Instead, most branched video implementations are typically custom-made on a per-video basis (e.g., see custom-made Netflix and BBC movies) and do not use a playback bar. With the goal to fill this void, a branched video player with a generalized playback bar that visualizes the tree-like video structure was developed in 2018 by students of the Information Technology program at Linköping University and will be made public with a publication in the near future. Within the preparatory work prior to making this branched video player public, this project included a three-phase user study, where we evaluated the playback bar and its implemented features and compared the video player with alternative designs. With this thesis, we highlight the value of a branched video playback bar and provide interesting insights into how it, and other design customization features, may best be integrated into a branched video player. Furthermore, we present an improved version of the video player in which the new implementations are based on, and motivated by, the results from the user study. Finally, we describe how further investigations may be done to evaluate the improved version of the video player.