Varför handla svenskt kött? : en konsumentundersökning

Abstract: The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden. In all shops, the price was considered important. The consumers pay gladly for better quality but consider that Swedish meat products are too expensive. The consumer considered that repackage of meat feels unacceptable and pointed out that labeling of the packaging concerning table of contents must become better.