Farm to Fork Strategy - Impact on EU market participants

Abstract: The study examines one of the core elements of the European Green Deal - the Farm to Fork Strategy. It has a goal to translate the intentions and proposals of the Strategy into the business language and evaluate potential impacts for the agri-business and other value chain players like IKEA. Using the legal doctrine method, the study analyses the documents on the Strategy’s actions, adding experts’ opinions where the context is needed. The main conclusions drawn from the research include new legal requirements for labeling, placement of products on the market, and potential overall impact on the business environment, both positive and negative.