Management Role in CSR Practices : A Case of Telenor Pakistan

Abstract: Corporate social responsibility strategy is an important issue for the contemporary debate on corporations in society when considering social and environmental impacts. Corporate Social Responsibility (CSR) has become more essential for every company across the world during last few decades. Therefore we see that the company image and reputation is completely dependent on the practical implementation of social responsibility strategies. This paper presents a theoretical review exhibits the relationship of Telenor management and their CSR practices in Pakistan. In this paper, we examined that Pakistan is a developing country where most of the local companies are unaware about the concept of CSR which has been now introduced by multinational companies and NGOs. The basic purpose of this study is that how businesses practice CSR and how they develop their strategies which positively affect the performance of an organization as well as the society. The key focus of this study is to examine company’s perceptions about corporate social responsibility. A qualitative method was used to discuss the case study of Telenor Pakistan in this research. Data has been gathered from different scientific articles and research books for theoretical framework of CSR and strategic management whereas empirical data was gathered from company annual reports available on company website. Although Telenor Pakistan is very new and at initial stages in introducing the concept of CSR but the company objectives and strategies are very clear towards the welfare of environment and society. Participation in emergency response programs in flood and earthquake affected areas; community support programs and environmental awareness are company’s major efforts and achievements which portray its positive image in the society.