Show me the sign! : The role of audio-visual cues in user experience of mobile virtual reality narratives
Abstract: This explorative study investigates the role of audio-visual cues in user experience of virtual reality narratives. Using qualitative research methods, this study analyzes users’ experiences from their point of view and finds out what design factors contribute to their positive or negative experiences. Based on a thematic analysis of collected data, this study argues that when users are experiencing an immersive virtual reality narrative their curiosity drive them to look for clues in that virtual environment. If the virtual world provides well-designed audio-visual cues to guide their attention throughout the narrative then users feel immersion and spatial presence. On the contrary, lack of cues in a virtual environment keeps users looking straight ahead throughout the narrative, which results in boredom. Finally, excessive use of audio-visual cues makes users to keep switching their attention in multiple directions in fear of missing out something important, eventually resulting in their frustration and stress. This study will be useful for HCI researchers and narrative designers who are focusing their work in consumer oriented virtual reality applications.
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