Website Globalization in Monetary Gaming

Abstract: To be able to reach new audiences and to be able to target new markets, companiesnowadays find great need for localizing content of their online gaming sites. Thisreport highlights the different pitfalls and best practices that need to be consideredwhile targeting an online gaming site towards international customers. These bestpractices have been extracted from contemporary literature and reports and havethen been used to evaluate the work of a company providing an online gaming site.This evaluation has only taken into account the work done by the teams developingthe site, thus no managerial and marketing staff have been approached. The evaluationof the company globalization work has shown that their main problems lie in theprocesses and communication surrounding this kind of work. Many of the pitfalls thatthe company have fallen into may very well be removed by deciding on neededartifacts, processes, and software solutions that could remedy these problems. Suchsoftware could be for example translation memory software that may aid translatorsin their day to day work, providing more consistent translations to the site.