The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

Author: Irina Dinica; Damien Motteau; [2012]

Keywords: BOP; marketing-mix; subsistence consumer; poverty; consumption characteristics;

Abstract:

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