B2B Marketing - A Network Relationship Approach : A case study of ICT Company Huawei Operator BG Sales Network

University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

Author: Ngan Doan Ngoc Thao; Fei Kong; Shanjiao Wang; [2014]

Keywords: B2B Marketing; Network; Buyer- Seller relationship; Inter-organization; Huawei; Sales Network;

Abstract:

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