Brazilian Feminism on the Rise : A case study on Brazilian feminist cyberactivism

Abstract: The Women’s Spring movement started in 2015 in Brazil. It is a brand new phenomenon where Brazilian feminists are taking advantage of the potential of the Internet and social media to publicize sexism and demand respect. This thesis investigates this movement through a case study of #primeiroassedio and #meuamigosecreto, with the objective to discover who the cyberactivists are, how cyberactivism happens in that context and if it influences offline life.