Case Study Of Mobile Internet User Experience

Abstract: Mobile Internet is currently considered as the future for the Internet. Apparently the number of mobile handset sold as compared to desktop PCs is noticeable. These hints depict the potential of mobile Internet and the future market strongly relying on mobile devices. But at the same time mobile internet users are growing slower in numbers. Particularly in market where the internet access is very simple through computers, mobile internet users seems not very enthusiastic to use internet on mobile phones. Author of this study supposed on the basis of literature findings that this lack of interest is due to an unsatisfactory mobile internet user experience. This thesis work is an effort into the complex area of mobile internet and shed some light on how to improve user experience for mobile internet. The main focus of this research work is the identification of hurdles/challenges for mobile internet user experience and explores the concepts present in academia. In order to understand it properly, the author performed a systematic literature review (SLR). The overall objective of SLR is to examine the existing work on thesis study topic. This in depth study of literature revealed that mobile internet user experience is categorized into aspects, elements and factors by different researchers and considered as a central part of mobile internet user experience. There are few other factors that affect and make this job complicated and difficult such as usage context and user expectations. In this work current problems of the mobile internet user experience are identified systematically that never happened before and then discussed in a way that provide a better understanding of mobile internet user experience to academia. To fulfill the aim and objectives author of this study conducted the detailed systematic review analysis of the empirical studies from year 1998 to 2012. The research studies were identified from the most authentic databases that are scientifically and technically peer reviewed such as Scopus, Evillage, IEEE Xplore, ACM digital library. From SLR results, we have found different aspects, elements, factors and challenges of mobile internet user experience. The most common challenge faced by user and reported in academia was screen size, input facilities, usability of services, and data traffic costs. The information attained during this thesis study through academia (literature) is presented in a descriptive way which reflects that there is an emerging trend of using internet on mobile devices. Through this study author presented the influencing perspective of mobile internet user experience that needs to be considered for the advancement of mobile internet. The presented work adds contribution in a sense as to the best of knowledge no systematic review effort has been done in this area.