Can sustainable investments act as a bridge between the economy and the environment? : A qualitative study about sustainable investments

Abstract: The following study presents the results from one focus group discussion and eight individual interviews investigating how sustainable investments impact climate change. The demand for sustainable investments is currently growing, but there is a lack of research conducted within the area. We therefore aim to fill an academic knowledge gap surrounding the understanding of sustainable investments. To achieve this, we to identified the concepts defining sustainable investment practices and simultaneously identified the predominant factors for investors when making them. To assess the practice characteristics, we compared it with traditional investments. The informants were investors and professionals with occupations connected to sustainable investments. Furthermore, the study has the theoretical frameworks of the ecological modernization theory and value-belief-norm theory for assessing and analyzing study results. The results and conclusion of the study were that there is no universal definition of sustainable investments, causing distrust and concerns regarding the practice. Therefore, definitive conclusion about what sustainable investments can achieve for the climate is challenging to assess. Informants' willingness to invest in sustainable investments was connected to their values and knowledge. Results show a knowledge gap between individual's understanding of investments climate impact due to lack of accessible information for some investors. Finally, regulations concerning sustainable investments came into force during the time of the study.