Internationalization Process of Thai Office Furniture Company in India: A case study of Rockworth Public Company Limited

University essay from Akademin för hållbar samhälls- och teknikutveckling

Author: Weeraya Netwong; Priyawat Trakarnthai; [2010]

Keywords: Internationalizaiton Process; Uppsala Model; Market Knowledge; Network; Relationship; Establishment Chain; Indian Market;

Abstract: The purpose of this thesis is to study the internationalization process by investigate how Rockworth Public Company Limited manage internationalization in Indian market efficiently. Additionally, we aim to improve our understanding and knowledge in international business comprehensively.

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