Sustainicle ^TM : How to Manage Sustainability within Product Development at Saab Automobile AB

Abstract:

Saab vehicles are recognised for being innovative, technically advanced, safe, with superior driving performance and with a characteristic design. Today the company has the broadest product portfolio ever. Saab has come to a point where there is a need for a strategic assessment of how to manage the environmental impacts and social concerns as well as to start earn profit to become a long term sustainable company. The Vehicle Development Process is the vital nerve when developing a new car and the Product Profile is the specification of requirements, it has today seven areas and sustainability could become the eight. 

The aim of this thesis is to identify and establish the most relevant sustainability areas and indicators within the Vehicle Development Process at Saab Automobile AB. These sustainability areas and indicators will be put into context to develop the overall sustainability within Saab Automobile.

The research approach in this study is qualitative due to the fact that the information needed is difficult to quantify. To be able to obtain the needed information for this thesis a benchmarking study was made as well as interviews with experts besides the interviews within Saab Automobile. A disadvantage with the chosen method could be that the comparability with other studies decreases. It would probably be possible to use some of the findings within other companies.

Today Saab Automobile has no published Sustainability Report, even though a small chapter is included in the Spyker Cars Annual Report. The main findings in this study are the sustainability areas and indicators. The five identified and established sustainability areas are; Design for Sustainability, Sustainable Supply Chain, CSR, Sustainable Innovation and Sustainable Value Chain. Also are 23 potential sustainability indicators proposed for Saab. The ambition to include these areas in the Product Profile is one step towards sustainability. This is still a limited approach that seems to be doing things right (efficiency) more than doing the right things (effectiveness). Based on the sustainability areas, indicators and the benchmarking study is a new sustainability strategy proposed for Saab.