GENERATION Z REACHING ADULTHOOD IN SOCIETY : Perceptions of Generation Z's impact on the construction of Societal Challenges and Organisational Changes in Western Europe: A Qualitative Exploration

Abstract: This research examines how Generation Z (individuals born between 1997 and 2012) is perceived to impact the construct of societal challenges and organisational changes within the context of Western Europe. To explore their impact, the research aims to investigate their perceived role in shaping societal perspectives and organisational responses. The study is guided by Mannheim's socio-historical theory, considering shared emotional orientations, motivations, considering limitations as a result of human development. Purposive sampling was employed to select participants with specialised knowledge of Generation Z's impact. Semi-structured interviews were conducted with seven participants, including Generation Z individuals, a sociology professor, an analyst, a youth worker, an HR professional, and individuals experienced with Generation Z-related issues. Reflexivity was applied to acknowledge the researcher's potential biases due to personal context as a Gen Z member. Thematic analysis was used to extract key themes from the interview data. The study contributes to understanding how Generation Z's socio-historical context shapes their perceptions, motivations, and actions, influencing societal challenges and organisational changes. It proposes a model connecting their context to expectations and actions. The research suggests that future studies should test the theoretical framework and investigate behaviour prediction based on widespread data. The study reveals that Generation Z's impact on society and organisations stems from their emphasis on authenticity, demand for transparency, and pursuit of purpose-driven approaches. They mobilise through digital skills, transforming personal concerns into collective activism, and their integration into organisations depends on alignment with values like transparency, social responsibility, and work-life balance.