The Future of IKEA : watch your expansion steps

Abstract: Purpose/ aim: The aim is to examine if IKEA expand too fast. We try to find answers to this problem. This is a huge problem to IKEA and other large-scale companies which plan to expand in the world. Design/methodology/approach: Data on customers’ feelings has been collected through questionnaires. The analysis includes a description of the sample and statistic test. After the test, the relationship between price and quality will be found. Findings: The analysis showed that the expansion of IKEA is fast enough to affect the quality of the products. There is a positive relationship between the quality and price. The rule is that the higher the price the better the quality. The data collected from the questionnaires shows that people think that the quality of IKEA’s products has decreased. In the analysis, the details are showed. What happened, and why did it  happen? From this we suggest that IKEA should slow down the steps to expansion and pay more attention to the quality of the products. Originality/ value: The topic about IKEA’s expansion is a totally new area, which hasn’t been researched upon before. Most people think IKEA is a miracle and they always hope IKEA will build more stores in the world, but with this we disagree. Based on these findings we would argue that IKEA should slow down the steps to expansion and pay more attention to the quality of the products. This study has value for all the large-scale companies that want to find a way to analyze if a company expands too fast.