Value Creation of Cloud Computing in E-businesses

Abstract: Cloud computing is a new technology which has changed business and society drastically, making it possible to create products and communication aids that were previously unheard of. Without it, services such as Facebook or Google Apps would probably not exist as we know them today. This thesis explores how cloud computing affects the value propositions of e-businesses, using data collected from multiple case companies selected mainly within the Skåne province of Sweden. Companies that create cloud services and infrastructure, as well as companies that use such services, have been selected. The foundation for the analysis is the model measuring value creation in e-businesses designed by Amit and Zott (2001), which establishes four dimensions in which such businesses create value. In addition, the authors assess the incentives of the case firms to integrate cloud-computing services into their business models. One important conclusion is that partnerships and specialisation have become important aspects of value creation in this field.