THE NEED FOR STRATEGY DEVELOPMENT FOR SMALL AND MEDIUM-SIZED LANGUAGE SCHOOL BUSINESSES IN REPULBLIC OF KAZAKHSTAN : A CASE STUDY OF REGENT CALDERDALE LANGUAGE CENTER

Abstract: Post independent Kazakhstan has seen the emergence of many companies in the form of small and medium size businesses. Contrary to the practice in the western world of business, where strategy development is a logical and expected practice, post-Soviet-era way of doing business in Kazakhstan is completely different. Companies are started without the initial steps that are usual in the western world of business. Heads of businesses rely mainly on their own intuition and experience in the running of the businesses, without recognizing the need to develop any documents (strategy) that will have the inputs or contributions of the business to serve as a guide for the future of company. This study tries to bring forward the need for the recognition of strategy as a tool in achieving the tops for the businesses in Kazakhstan. After learning different companies’ strategy successes (such as Panasonic and others) we attempted to reveal the main factors which will benefit the strategies of the companies in their long-term success. As an example for the study we observed the works, success activities, and further development of the language school, “Regent Calderdale” (RC) which has a very rich experience in its field, moreover, and a very good reputation in the market. It already has a long list of partners from countries like Canada, the UK, the USA, and Malaysia etc. Company keeps expanding the area of their companions all over the world. Moreover, the company seeks for the new areas it could invest and become even more profitable in the market. We are confident that the present work will develop a new outlook on the business by introducing the novelties the managers of the company could implement in order to make the business blossom.