An international Real Estate Advertisement System - Advertising Real Estate world-wide with European Business Partners HB

Abstract: There are over 324,697,205 [4] websites on the internet as of May 2011. What I’maiming to create, conjointly with European Business Partners HB, is not just yet any otherwebsite or electronic service. Indeed, the goal is to create an international space whereusers from across many countries can advertise a property or search for one in the nicestand easiest way possible. By making the website international, the average customerwouldn’t have to try and look for the real estate website local to every country.
Take for example the case of an American student wanting to go to France for studies.Normally he’d try Google to search for a website that advertises French apartments. Thesearch word he types would usually be in English. However a good local website will mostlikely be in the country’s language, which in this case is French. And so, the student in ourexample would have difficulties progressing with his travel.
Consequently, the project’s purpose is to provide a solution to this type of problem andmany others. In this report, then, I will be discussing some of these issues related to theworld of real estate advertisement, some improvements I thought of, and the results I haveachieved.
Some of the results that illustrate a solution to the aforementioned problem would be toadd a translation tool to the website. So that even if a property’s description is written in adifferent language, it would require little effort to translate. Also, the general solution I amproposing is to aggregate all ads of every country inside one website. And to do that, twomain steps are necessary:
First: Build an attractive website that offers as many facilities and innovative featuresto the user as possible.
Second: Market the website, and publicize it.

To achieve the second step, the company and I decided to first start by marketing thewebsite in one country at a time. First, we’d start by a general English website, which wouldserve as our template website. Then this latter one will be translated into Swedish, and it willbe marketed in Sweden. Indeed, the approach is to market it in one country at a time, until itgains strong popularity. And for each of these countries, the website will providegeographical, language, and technical support.
Overall, throughout this report, I will provide more in-depth explanation of the problemat hand, a thorough investigation of possible solutions, and finally the results achieved, withexamples of the implemented website. I will also discuss at the end all future work stillunderway.