Using the Mental Force of The Employee : Entrepreneurship and Innovation Management Master’s Thesis

Abstract: The purpose of this study is to analyse the problem that the companies do not use the potential of their employees on innovations and intrapreneurial processes. The source of innovation is usually the entrepreneur. These are individuals that come up with new ideas of what the market is likely to want or desire. These people have usually gathered this knowledge through interaction with consumers. Sometimes it is the imaginative impulsive desire on their part to offer something new or different, at other times it is an improvement on previous knowledge. However in a corporate or large organisation environment it is often the employees who come up with innovative ideas because of their close contacts with consumers of the product or service of the company. They are very close to the ground realities and can be a great source of finding out the consumer desires or preferences. Although they are employees, they have the entrepreneurial spirit to understand the need of urge to meet the expectations. This gives them the same satisfaction an entrepreneur would feel on the success and acceptance of his innovative idea. Therefore being innovative is not the sole domain of the leaders, corporate or individual. The potential of the workers and employees remains unexploited in this direction. This study will try to find out the importance of the mental force of the employee on the survival of the company in this competitive world, from the perspective of innovation and intrapreneurship.