How is Internal Communication used during the economic crisis in Spain 2013? -  A multiple case study.

Abstract:

Internal communication is very important in organizations as it has many advantages. Communicators such as marketers should have an internal market in mind and not just the external as it could be a key to success. Media channels that are used to communicate internally also play a big role in what the company is trying to convey to the internal market. Print communication plays a minor role, if any, in smaller companies now that electronic communication is making it easier for businesses to coordinate, educate and motivate internally. However, face-to-face was seen as the most effective tool in internal communication. Finally, there were no findings that the economic crisis in Spain 2013 was affecting the internal communication.