Internationalization Process and Strategy Of Born Global SME

Abstract: The purpose of this paper is to explore the internationalization process of Chinese Born Global SMEs and attempt to reveal the uniqueness. Base on the literature review and former studies, in this paper the Born Global SME internationalization process is assumed to depend upon the firms’ entrepreneurs’ experience, background and network; Product characteristics; Degree of Internationalization; Environment and Globalization. In the study, a qualitative study was conducted in order to generating the understanding why and how Chinese Born Global company internationalization. More specifically, the problem was investigated by using cases study and conducting in-depth interviews of key employees in four case enterprises. The case companies were selected from a pool of respondents to a survey, all of which are located in Zhejiang Province, Eastern China and founded in 1990s. After analyzing the empirical data and comparing them with theories, the result demonstrates that Born Global SME is extremely international, and their internationalization process is totally different from the traditional internationalization theories. The main conclusion of the study is Born Global SMEs growing rapidly in China, however, Chinese Born Global SMEs still on initial stage, OME mode is a wide used mode to enter international market by Chinese Born Global SMEs, at the end, some recommendations was also given.