How Companies can Become More CSV-active: A Qualitative Cross-Case Study of the Swedish Dairy Industry, based on a comparison with Nestlé
Abstract: The purpose of this research is to identify how companies can become more CSV-‐active. Prior research mainly focuses on exemplifying success stories, but leaves out how to achieve the results.
A qualitative cross-‐case study within the Swedish dairy industry has been conducted, based on semi-‐ structured interviews and prior research. This has then been compared, by interviewing Nestlé, who have co-‐created the CSV-‐concepts with Porter and Kramer at Harvard Business School.
Companies within the Swedish dairy industry are to some extent already CSV-‐active. From this, a model called “The DNA-‐string of CSV” has been developed that summarizes the major conclusions and research findings of this study, and it shows how companies can become more CSV-‐active.
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