The limitations and strengths of connections;: -a study of network factors and marketing mismatch
Abstract: This thesis studies the Biomedicine program at Karolinska Institute. More than 60% of Biomedicine graduates at Karolinska pursue an academic career rather than a career in the industry. This thesis aims to investigate the factors behind this phenomenon. The methodology used is of a qualitative nature, based on extensive interviews conducted with former Biomedicine students and data collected from web-based questionnaires. The results of the study show that a clear marketing mismatch between the industry and Biomedicine students exists. The mismatch is caused by a lack of sufficient information about opportunities available for students on the labour market. In addition, the young age of the program and inbound connections within the academia world raise hurdles for the network of students that make the social structure rigid.
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