The internationalisation process of the phenomena of musicals – An embedded single case study of a product within the creative industries

University essay from Göteborgs universitet/Företagsekonomiska institutionen

Author: Ida Jernberg; Clara Nordin; [2017-08-29]

Keywords: Creative Industry; Trustbuilding; Internationalisation; Relationships; Musicals; Network; IPR;

Abstract:

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